When 19-year-old pop artist Maude Latour released her summer 2019 song "Superfruit," her fans quickly posted it to their Instagram stories.
She encouraged it. “My audience is my publicity team, and when people share songs on Instagram, it helps so much,” she says. “With 'Superfruit,' over 100 people shared it on their stories. That’s a network of maybe 100,000 people. Not all of them look, but even if a few people do, that’s amazing,” Latour says. "Superfruit" now has upwards of 250,000 streams on Spotify.
Instagram began allowing users to share album covers and Spotify links to music on their stories in May 2018. But in recent months, the feature has grown increasingly popular. More and more, it seems that Instagram is becoming a place for discovery, while Spotify is more the place you go to listen and catalog those discoveries. Read more...
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