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Capitalism made niche nerd cultures cool

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Welcome to Summer Cooldown, our weeklong tribute to all things cool in pop culture. Through our role models of chill and our misguided attempts to emulate them, to the DGAF heroes so defiantly uncool they’re ice cold, we’ll attempt to define the undefinable and celebrate the characters and questions that shaped us.


For a long time, there were certain hobbies and interests that were deemed untouchable by the general public. Comic books, video games, hard sci-fi, high fantasy. You know, nerd stuff.

But now those nerdy things are all the biggest and most popular things in entertainment. The Marvel Cinematic Universe. Star WarsFortniteGame of Thrones. They're all titans of modern pop culture. Read more...

More about Movies, Comics, Disney, Marvel, and Summer Cooldown
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