Jump's bright red bikes are being relaunched in London, the first big move in Europe since competitor Lime bought the company from Uber in June.
Londoners might have seen a few of the red e-bikes lingering around over the last month, but this relaunch marks a more practical alignment with Lime. A few hundred Jump bikes will be dropped in London starting Friday, first in Camden and Islington, and more will be added according to demand.
These newly redistributed vehicles, as The Verge notes, may be a small surprise to some, as Jump bikes were reported to be removed from the company's European and U.S. markets after the sale, and images of thousands of Jump bikes that appeared destined for the scrap heap made their way to social media in MayUber told the publisher at the time that it was "recycling" Jump’s older bikes and scooters and transferring newer models to Lime. Read more...
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via IFmashable.com
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