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Black Friday is going to be weird this year — and that’s a good thing

Black Friday is going to be weird this year — and that’s a good thing

Challenges always present an opportunity for innovation, and we’ve seen plenty of them since COVID-19 hit. And while Black Friday has certainly changed a lot over the years, it’s going to look extra different this November as we try to navigate a world where it’s not safe to crowd a bunch of people into an enclosed store.

Black Friday is officially on Nov. 27 (it's always the day after Thanksgiving), but there's still a lot that's up in the air. Namely? Whether or not people will even be allowed to shop in person.

While we still don't know a lot for sure, we have a slew of predictions for what this and future Black Fridays could look like. Hunting for deals via AR? Personal shoppers? The triumphant return of QR codes? We've reviewed our notes from years past with an eye on the future to come up with this list of possibilities — let's see how many we get right. Read more...

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