Catch the Olympics in 4K with an all-new Toshiba smart Fire TV on sale

SAVE UP TO $110: Amazon has the all-new Toshiba C350 4K smart Fire TV on sale for up to 27% off (depending on the size) as of July 29, with the 43-inch model starting at just $269.99.

Whether you're a diehard USWNT stan or plan on channeling your inner horse girl when it's time for the showjumping competition, the headline-making moments of the Tokyo Olympics won't wait. And when it comes to upgrading your streaming setup from a small, dingy display without any built-in smart features or apps, neither should you.

In a cheap TV deal that rivals the ones normally reserved for Black Friday, Amazon just made 4K and Dolby Vision HDR more affordable than ever by putting the brand new Toshiba C350 Fire TV on sale for up to 27% off — that works out to a savings of up to $110 depending on your preferred size.

As of July 29, you could score the 43-inch model for just $269.99 (normally $369.99), opt for the 50-inch version that's now going for $369.99 (usually $469.99), or go all-out on a 55-inch one for just $409.99 (typically $519.99) — some all-time-low prices for all three of them.

Released this past May, the C350 series updates Toshiba's older "Fire TV Edition" displays with a bezel-free design, but otherwise keeps most of the same functionality we've come to know and love from Alexa-enabled TVs. It comes equipped with thousands of streaming channels, apps, and Alexa skills in addition to support for live TV, and includes a Voice Remote for hands-free control. Meanwhile, DTS Virtual:X and Color Re-Master technologies combine forces to produce an immersive viewing experience with virtual surround sound and a natural-looking picture, respectively.

Note that the 55-inch model has an $18.75 delivery fee — yes, even with a Prime account (SMH) — but both of the smaller C350s ship for free.