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The Black Friday sex toy sales have started — here are the best deals so far

UPDATE: Nov. 17, 2021, 1:29 p.m. ET MysteryVibe, Ella Paradis, and Adam & Eve all showed up to the party with new price drops this week. Check out those savings along with our other top picks:


National Sex Toy Day may have come (ahem) and gone, but that doesn't mean you missed out on finally catching that expensive vibrator on sale.

Like any other product, sex toys get significant markdowns come Black Friday. And like every other retailer out there trying to combat supply chain shortages, the makers and sellers of your favorite toys have started their sales nice and early this year.

What sex toys are expected to go on sale?

The good news is that we've already seen a bunch of different types of toys go on sale, from vibrators to dildos to suction toys and masturbation sleeves. As we get closer to the actual day of Black Friday (Nov. 26), we expect to see only more variety in the offerings.

If you already own sex toys, we're sure that was more than enough encouragement to scroll down and check out the deals below. If you're new to the game though, first of all, welcome, and second of all, do you have a moment to talk about why sex toys are the best?

For one, they can really help you learn more about what you like — being able to pleasure yourself is empowering as hell. Thanks to their powers of vibration and pulsation, sex toys can give you feelings during masturbation that are literally impossible to feel otherwise. And once you learn more about what you like, bringing sex toys into the bedroom can allow you to explore with a partner. (By the way, if you're nervous about approaching that convo with a partner, you're not alone — we have a handy guide for you).

So to recap, they can make sex with yourself feel better, sex with others feel better, and generally just be a really sweet way of exploring your desire. That's why we're trying to find you the best deals possible on all sorts of toys, and why we'll be updating this post through the shopping season as more sales crop up.

How do I shop for sex toys?

There are a ton of places you can pick up new toys, whether you choose to shop direct from a maker like Lelo or a retailer with a bunch of different options like Ella Paradis. For your browsing convenience, we've listed below what to deals to expect and when from the most popular sex toy sites out there.

Adam & Eve: Adam & Eve has already ran a pre-Black Friday sale with toys up to 70% off. As of Nov. 12, they're offering up to 40% off one product with the code SCORE, which is the type of deal we expect to see more of from them come Black Friday and Cyber Monday.

Babeland: Babeland is offering sweet markdowns on all sorts of products, including up to 20% off Lora DiCarlo toys.

Dame: Starting at 12 a.m. ET on Nov. 19, you can save up to 20% sitewide at Dame. Save on Dame favorites like the Eva, Kip, and Intimate Touch bundle all the way through 11:59 E.T. on Nov. 29.

Ella Paradis: As of Nov. 12, you can save up to 65% off site-wide with the code BLACK for the Ella Paradis pre-Black Friday sale.

Lelo: The luxury sex toy company is still offering Singles' Day savings of up to 50%. Come Black Friday and Cyber Monday, Lelo toys will be on sale at Amazon for up to 40% off.

Lioness: Grab the Lioness smart vibrator for $30 off at only $199 on Black Friday and Cyber Monday. The first 20 customers will also receive a free full size Riley House Ready for Intimacy moisturizer with the code RILEYPARTY.

Lovehoney: You can save up to 50% off on vibrators and lingerie, as well as 20% off selected beginners' bondage. You'll also score a free Womanizer clitoral toy with any We-Vibe purchase.

MysteryVibe: Save up to 30% on their Singles' Day sale before Black Friday.

Unbound: Save 20% off Unbound products from Nov. 21 to Nov. 25. From Black Friday to Nov. 28, you can save up to 25% off, and from Cyber Monday to Dec. 1, save 30% off.

We get that all this info can be a bit overwhelming, so if you need some suggestions to get you started, we've listed some of our favorite sex toy deals below.

Lovehoney sex toy deals

a hand holding the bullet vibrator
Credit: Lovehoney

Why we like it

A bullet vibe is a nice addition to any sex toy collection. They're easy to stash, easy to use, and they don't get in the way during intercourse. Though this Lovehoney one seems fairly standard, it does come with 20 different vibration speeds and patterns, all controlled by one button. When the battery's running low, just plug in its USB charger — no batteries necessary.

More sex toy deals at Lovehoney

Adam & Eve sex toy deals

pink silicone strapless strap-on
Credit: Adam & Eve

Why we like it

If you're ready to kick things up a notch from your standard strap-on, might we recommend this vibrating strapless strap-on from Adam & Eve? To use, insert the bulbous end into the vagina, and you're pretty much good to go. The nine different vibration patterns stimulate you and your partner at the same time, which you can enjoy for up to one hour (on the lowest settings) before having to recharge. It's waterproof, it's on sale, and at over 25,000 sold, it is one of the website's most popular picks. Just make sure you use the code SCORE at checkout to get your savings.

More sex toy deals at Adam & Eve:

Ella Paradis sex toy deals

a hand holding the womanizer premium
Credit: Womanizer

Why we like it

If you're a fan of suction toys, this pick is likely no surprise to you — Womanizer is at the top of the list when it comes to the toy that uses air pressure to deliver targeted pleasure. So what makes it so great? When it's fully charged, you get two full hours of playing with 12 different intensity levels. The controls are simple, it's comfortable to hold, it's completely waterproof, and it comes with a travel pouch. It costs a bit more, but it certainly does deliver. Make sure to use the coupon code BLACK on the Womanizer or any other toys from Ella Paradis to get your discount.

More sex toy deals at Ella Paradis:

Babeland sex toy deals

teal lora dicarlo vibrator
Credit: Lora DiCarlo

Why we like it

You can use this vibrator externally or internally, whether you're trying to stimulate a G-spot or a P-spot. We love some versatility, which is why we're also stoked that you get dual-ended motors with this vibe. Between seven vibration settings and three intensities of this waterproof toy, there's definitely plenty of room for exploration. Beyond the vibrations, it also has a self-warming feature that heats to just above body temp at 104 degrees, adding a little extra something to solo seshes and intercourse alike.

More sex toy deals at Babeland:

Lelo sex toy deals

a pink and white lelo ina wave 2 in water with lemons
Credit: Lelo
Our pick: Lelo Ina Wave 2
$159 at Lelo (save $40)

Why we like it

This isn't your average rabbit vibe. In fact, Mashable reporter Jess Joho calls it "the best that rabbit vibrators have to offer." What makes the difference? The Ina's WaveMotion technology makes the internal part of this vibe do that oh-so-good "come hither" motion that's pretty sweet when it comes to G-spot stimulation. Pair that with the external vibrations, and you've got yourself a pretty satisfying O.

Check out Mashable's official review of the Lelo Ina Wave 2.

More sex toy deals at Lelo:

MysteryVibe sex toy deals

person laying down holding the vibrator and reading an info card
Credit: MysteryVibe
Our pick: MysteryVibe Crescendo
$139 at MysteryVibe (save $60)

Why we like it

It's a bendable vibrator — what more can we say? Whatever way you're thinking of experimenting with it, the answer is yes. It's waterproof, Bluetooth-enabled, has six different vibrating motors, and can run for up to two hours. Have fun!

More sex toy deals at MysteryVibe:


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