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Twitter 'X' renaming gathers the internet to warm itself around the garbage fire

illustration of twitter bird and tweet about x rebrand

Elon Musk rebranded Twitter as "X" and the internet reacted with jokes and befuddlement.

The long-promised change went live to start this week and it is...something else. Twitter or, erm....X, I guess...immediately began to do what it does. It made jokes reacting to the pointless change rebranding a super-well-known social media site that cost Musk $44 billion to purchase.

Folks especially zeroed-in on the relatively bland logo.

UK streamer itvX noticed it looked pretty familiar.

Others pointed out that the logo seemed like it was literally just an X in a certain font. In other words, the logo doesn't look like it was designed at all.

It also seemed quite strange to people that the rebrand from Twitter to X was far from total. Users still, for instance, got presented with a "tweet" button and a search bar labeled "search Twitter."

And despite being called X, the social media site still had all the issues that have plagued Musk's version of Twitter: ads were down and things seemed to change with no plan.

And, the internet being the internet, there were lots of jokes about the sudden X rebrand.

The X app is here, Twitter is no more. Except Twitter kind of still exists. So for the time being folks on the X app will tweet about Twitter being gone. Makes perfect sense for Elon Musk's version of Twitter...oops, I mean X.


via IFmashable.com

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