Prime Day 2024: When it's happening and everything else we know so far

UPDATE: May. 31, 2024, 10:15 a.m. EDT We've updated this story with the latest info on Prime Day 2024, as well as new info on Walmart+ Week.

Amazon has made the announcement: we're officially on the verge of Prime Day season once more.

If it feels like it hasn't been all that long since Amazon last hosted a sitewide, that's because it hasn't been: At the end of March, the retailer ran its five-day Big Spring Sale, offering deals on select tech, home and cleaning products, and other "seasonally relevant items."

The real knockout sale for Amazon, however, is Prime Day. The retailer has just released new details on the sale, so we've gathered everything you need to know so far about Prime Day 2024.

What is Prime Day?

Prime Day is a 48-hour sitewide savings event exclusive to paid and trial members of Amazon's Prime subscription service. It began in 2015 as a one-day sale to celebrate Amazon's 20th anniversary, and in recent years has become a two-day event prefaced by plenty of early deals. This year marks the 10th time Amazon has held this sale.

Prime Day often brings the lowest prices of the year at the time of the sale on a whole host of products including robot vacuums, Amazon devices, headphones, Apple products, TVs, countertop kitchen gadgets, and more.

For the past year, Amazon has held another sitewide sale for Prime members in the fall — last year's was dubbed Prime Big Deal Days — which closely resembles the summer event. It happened in October before Black Friday deals kicked off in earnest. Like Prime Day, it's a 48-hour sale for Prime members.

When is Prime Day 2024?

In a press release on April 26, Amazon confirmed that Prime Day will be in July, keeping in line with years past. Though they didn't say exactly which dates just yet, we predict the sale will fall sometime from early- to mid-July. In 2023, it ran from July 11 to July 12, while in 2022, it ran from July 12 to July 13.

We're also keeping an eye out for any news about early access deals: last year, Amazon kicked off early deals on June 21.

What to expect from Prime Day

Prime Day is Black Friday-coded in the sense that it's prime time for finding unprecedented price drops that you wouldn't see otherwise throughout the year. We can loosely predict what products will be on sale for Prime Day 2024 by looking back at last year's hot items in categories like robot vacuums, headphones, and Amazon devices.

Given the Kindle Paperwhite dropping below $100 in 2023, we'd love to see our new favorite Kindle, the Kindle Paperwhite Signature Edition, hit or beat its Black Friday price of $129.99. Between a smart mapping Roomba dropping below $200 and a j Series Roomba with small obstacle avoidance dropping below $300 (and staying there for much of spring 2024), a j Series Roomba scooting under the $250 point seems like the natural next step for the robot vacuum section.

If you're eyeing Apple deals, Prime Day 2024 should be a good year for them. The past eight months have been packed with Apple events where new iPhones, MacBooks, and Apple Watches have all dropped, with Apple most recently announcing a new iPad Air, iPad Pro, Apple Pencil Pro, and Magic Keyboard at its iPad-centric event on May 10. The mere existence of all this new gear could definitely trigger new record-low prices on all of the older versions of these devices, push Apple Watch 9 or 2023 MacBook deals past the $100-ish off they've plateaued at, or set the stage for the very first discounts on the new iPads and iPad accessories.

Amazon devices themselves might have a similar story. Amazon device deals are always at the heart of Prime Day, but after a new version of almost every single Alexa-enabled device came out at the Amazon event in Sept. 2023, there are a ton of new Amazon devices ripe for the picking for Prime Day 2024. Cross your fingers for a $79.99 Echo Show 8, $49.99 Echo, or $199.99 Echo Frames.

If you're A Chosen One, Amazon's invite-only deals are really where it's at. October Prime Day's selection was a doozy, offering 60% off two Fire TVs and 62% off Jabra earbuds and a Sony soundbar. During Prime Day in July 2023, the star of the invite-only section was a 43-inch Omni Fire TV rocking a 75% discount, bringing it below $100.

For Prime Day 2024, we wouldn't be surprised to see the mega invite-only discount focus divert from the 43-inch to 55-inch range and focus on bigger models, like a 65-inch or 75-inch Fire TV from Hisense. Invite-only deals could be announced as early as June, as extra time is needed for shoppers to request and be granted access by the time Prime Day actually starts.

Can you shop on Prime Day without being a Prime member?

Not all Prime Day deals are officially tied to the sale, but to have access to the most possible savings, you will want to be a Prime member.

You can participate in Prime Day without committing to a paid Prime membership by scheduling a 30-day free trial around the event. Just remember to cancel it as soon as the sale is over to avoid getting charged.

Who's competing with Prime Day?

At this point, it's traditional for other major retailers to conveniently hold sales right before, during, and right after Prime Day.

Last year, that included Best Buy's Black Friday in July sale which took place from July 10 to 12, Walmart+ Week from July 10 to 13, and Target Circle Week from July 9 to July 15. (As a reminder, last year's Prime Day ran from July 11 to 12.) Both Walmart and Target just happened to hold big spring sale events around the time Amazon was running its Big Spring Sale, so we're expecting no less competition-wise for the summer blowouts. Beyond expanded sale times, these retailers can offer better deals on certain categories like QLED TVs, high-end laptops, and home essentials.

When is Walmart+ Week?

As of May 31, we now have official details about this year's Walmart+ Week sale: The event will take place from June 17 to June 23, and feature a ton of great deals and discounts for Walmart+ members. In a press release, the retailer announced that in addition to price cuts on big-name products, Walmart+ members will also reap benefits like double discounts on fuel, 20% back in Walmart Cash when booking travel, Express Delivery with no additional fees, three free months of Walmart+ InHome, and more. New this year is the inclusion of a "mystery offer" that will be revealed on June 20 — stay tuned for that.

How to sign up for Walmart+

Unfortunately, Walmart+ Week is a members-only event just like Prime Day. Signing up is easy, though:

Go to the Walmart+ page. Here, you'll find information on what the service is, what perks you'll get, and pricing.
Click on "Start your free 30-day trial." (Yes, you get your first month totally free! A recurring billing period will start after the trial ends.)
Fill out your personal and payment information for billing and shipping purposes.
That's it. You're now a Walmart+ member, and you can start enjoying your perks immediately in preparation for Walmart+ Week!

A Walmart+ membership will run you just $98 for the whole year, or $12.95 monthly (or $49 annually for those on qualifying government assistance). And here's a quick tip: If you want, you can use the free trial period to shop during Walmart+ Week. Just don't forget to cancel it before the billing cycle starts.

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