The weeks leading up to Black Friday might just be more of a hellscape than the big day itself.
Retailers know that we, the hungry customers, are drooling over the impending sales, and that we're willing to spend money early to avoid stress over the holiday weekend. A study by Salesforce.com shows that the Tuesday and Wednesday before Thanksgiving could see a 20% increase in revenue this year.
Simultaneous fall sales, Thanksgiving sales, and Veteran's Day sales don't help with the confusion. The looming question grows larger with every "pre-Black Friday" price you see: Is there even a point in waiting to buy until Black Friday? Read more...
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