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Glossier skincare is Instagram-worthy, but it sucks

Glossier skincare is Instagram-worthy, but it sucks

Mashable's new series Don't @ Me takes unpopular opinions and backs them up with reasons. We all have our ways, but we may just convince you to change yours. And if not, chill.


Glossier is the Cool Girl Brand. I, unfortunately, do not have Cool Girl Skin.

The Glossier Look is effortless, minimal, and very online. The cosmetics company, which launched five years ago, is known for its millennial pink packaging and was an early adopter of the aesthetic Instagram grid. Their account's cohesive color palette and glimmering products became the foundation of "Cool Girl Makeup," developing a cult following of people who want to wear a natural face and dedicate as little time as possible to achieve it.  Read more...

More about Instagram, Glossier, Culture, and Web Culture
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